Category
Treasury & Embedded Investing
Treasury and embedded investing vendors let products offer yield on idle balances, embed brokerage or savings, and manage corporate treasury programmatically. Compare on product menu (MMFs, T-bills, savings, brokerage), licences and reporting.
In one minute
What it is
Infrastructure to offer yield, savings and investing inside your product, and to manage corporate cash programmatically — on partners' licences.
What you get
Access to money market funds, government bills, savings products or brokerage; custody and execution; reporting; and APIs to move money between them.
What you still own
Product design, disclosures and suitability of your journey, customer communication and — depending on the model — regulated responsibilities.
When you need it
When customer or corporate balances sit idle, or when customers want to save and invest without leaving your product.
How it works
Your product
app or finance platform
Embedded investing or treasury provider
APIs, product access
Licensed partner
investment firm, bank or fund manager
Custodian
holds the assets
Your customer
investor or saver
Savings, funds and brokerage each run under different permissions. Establish which entity is regulated for each product you offer.
Who does what
| Task | You | Provider | Licensed partner |
|---|---|---|---|
| Product selection | Decides | Offers menu | Approves |
| Customer onboarding | Presents | Supplies checks | Accountable |
| Suitability or appropriateness | Presents questions | Supplies logic | Accountable |
| Order execution | Initiates | Routes | Executes |
| Custody | — | Arranges | Holds assets |
| Disclosures | Presents | Supplies documents | Approves |
| Reporting and tax documents | Presents | Generates | Accountable |
Product selection
- You
- Decides
- Provider
- Offers menu
- Licensed partner
- Approves
Customer onboarding
- You
- Presents
- Provider
- Supplies checks
- Licensed partner
- Accountable
Suitability or appropriateness
- You
- Presents questions
- Provider
- Supplies logic
- Licensed partner
- Accountable
Order execution
- You
- Initiates
- Provider
- Routes
- Licensed partner
- Executes
Custody
- You
- —
- Provider
- Arranges
- Licensed partner
- Holds assets
Disclosures
- You
- Presents
- Provider
- Supplies documents
- Licensed partner
- Approves
Reporting and tax documents
- You
- Presents
- Provider
- Generates
- Licensed partner
- Accountable
Decisions to make before you shortlist
Product type
Regulatory model
Target
Automation
Use cases
Offer yield on customer balances
Sweep idle client cash into money market funds, T-bills or high-yield savings with clear disclosures.
Read the use caseEmbed retail brokerage
Let users buy fractional shares, ETFs or crypto from inside your product on a partner's licence.
Read the use caseAutomate corporate treasury
Move operating cash between accounts, MMFs and short-term instruments via API, with reporting for finance teams.
Read the use caseRun a savings or goal-based product
Let users create savings pots with interest, funded by a licensed partner bank or fund.
Read the use caseWhat to compare
Product menu
What you can offer
Ask: Which funds, bills, savings or instruments, in which currencies?
Permissions
Who is accountable
Ask: Which licences cover each product in each market?
Customer journeys
Regulation shapes onboarding
Ask: Suitability and appropriateness flows supplied?
Custody and protection
Customer trust
Ask: Where assets are held and which protection schemes apply?
Liquidity
Access to money
Ask: Settlement times for withdrawals?
Reporting
Customers and tax
Ask: Statements, tax documents per market?
Integration
Time to launch
Ask: APIs, components, sandbox?
How providers charge
Assets-based fee
Percentage of assets under management or custody
Revenue share on yield
Common for balance products
Per trade fees
For brokerage
Platform fee
Monthly minimum
Implementation
Setup and integration
Ask each provider for the all-in cost at your expected volume, for year one and year three.
Regulatory context
EU
- Investment services fall under MiFID II, including suitability or appropriateness assessments
- E-money cannot bear interest, so yield on balances needs a different structure, such as a bank savings product or a fund
- Money market funds are regulated under their own framework
- Savings with a bank benefit from deposit guarantee schemes up to the applicable limit.
UK
- FCA investment regulation and Consumer Duty apply
- Financial promotion rules apply to marketing investment products.
Orientation only, not legal advice.
What providers will ask you
Have these ready before you publish.
- Target customers
- Products wanted
- Markets
- Expected balances and flows
- Your permissions
- Distribution model
Red flags
- "Yield on e-money balances" without explaining the structure
- Unclear protection for customer assets
- Suitability left entirely to you without guidance
- Settlement times not disclosed
How Finlane fits
Your RFP covers
- Products and markets
- Regulatory model
- Customer journeys
- Custody and protection
- Liquidity
- Reporting
- Integration
- Commercials
- 1Scope your requirements with the AI advisor
- 2Matching providers receive your brief
- 3Compare structured responses side by side
- 4Shortlist and continue with your own due diligence
Frequently asked questions
Buying in Treasury & Embedded Investing?
Post a structured RFP on Finlane and compare providers’ answers side by side. Free for buyers.